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Content is the single-most important weapon of every entrepreneur. The process of developing content should be done in conjunction with establishing a brand’s voice and identity. The content strategy is a process that encapsulates the plan, creation, organization and delivery of that content.
Using content management tools and a simple, clear content management system ensures the creators access to a unique, sustainable method that will produce unique content to engage readers with meaningful and cohesive ideas.
Aside from the services and products a business offers, content is the livewire of ANY business in the 21st century.
When I say content, I’m not referring to blog content alone. Multimedia content is equally as important. To strategize your content more effectively, it’s important to take note of what is currently in the marketplace and what is demanded. Keeping your audiences’ needs foremost in your mind will help guide you along the process of deciding what to create.
In order to produce compelling, user-sustaining content, you also need a basic understanding of content’s lifespan. The lifespan can be broken down into the following action steps:
1) Take an audit of the content that’s needed, pair it with your objectives and evaluate the content environments.
2) Strategize by determining ownership of topic areas and the process and workflow of content creation.
3) After creation comes maintenance. Plan a regular audit into your strategy, and gauge content success off of key metrics.
Content creation is just one piece of the puzzle. Actually sharing your created content and systematizing the process to post to your different platforms is a crucial next piece. People often get so caught up in the content creation side that they neglect the strategy needed to actually promote and share their content.
Here are some content management tools I find particularly helpful in automating and organizing workflows and content strategies to boost your company’s content ROI.
I use Trello to organize all of my topic ideas, show the pieces of content that are in progress and keep track of what has been posted online. It’s a great workflow management tool.
Google Docs functions a lot like Trello. It allows you to share and create content easily with everyone on the team. The biggest value is being able to collaborate together in real-time.
This project management tool helps you manage workflow and all outsourced work. You can assign tasks, use the scheduler, and brainstorm directly on the platform through discussions.
This tool will help you schedule Facebook posts in advance, and share them with a team.
Used properly, Pinterest can provide a gem of leads, so BoardBooster is key for automating your Pinterest board. The looping feature makes your pins show up continuously in the feeds of your followers. Brilliant!
Buffer is still one of my favorite scheduling tools. Buffer allows a user to sync social media accounts and schedule posts. It then posts on your behalf at the most optimal times, enhancing maximum visibility for your posts.
Content is still king. By figuring out the right process for you and your team, you can use content to create a competitive advantage over your greatest business foe. Happy creating!