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In my book Launch!, I encourage entrepreneurs to go from idea to market in ninety days.
This is fast, but it makes a lot of sense. It means you’ll start bringing in money as early as possible. And a quick launch puts you ahead of the competition. This is especially important when you’re capitalizing on changes in the marketplace or new technology.
Back in the mid-nineties, I was working with an Internet start-up in Silicon Valley. One the day of launch, we had one competitor. Just two months after launch, we had seventeen competitors. A month later this figure had risen to 100. Our early start was a huge competitive advantage.
Knowing this, you’re probably wondering: What’s the shortcut to launching a business quickly?
In my years of experience, I’ve found that only one shortcut ultimately leads to success.
The best shortcut is to take a long-term view.
In other words, even if you want to launch your business at speed, there are no shortcuts. There’s no way around putting in the hours. Any entrepreneur who’s started a business can tell you plenty of battle stories about how hard they worked in the early days. There’s a good reason for that: building a business is hard work.
There’s no way around any of the following. In fact, it doesn’t make sense to talk of a way “around” them. These aren’t obstacles blocking your way, but the path to a successful business.
So, remember, the best shortcut to a successful business is to repeat the mantra: There are no shortcuts.