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How To Put Your Best Foot Forward – The Elevator Pitch


First impressions matter. People make up their minds about who you are, and whether or not they are going to buy from you, all within a matter of seconds.

If you got into an elevator on the ground floor of a building, and had to make the perfect presentation to sell yourself or your big idea by the time you reach the top floor, could you do it? Could you communicate in a crisp, clear, and concise way that influences others?

If the answer is no, I recommend developing your own “elevator pitch”.

A good elevator pitch helps ensure that you always put your best foot forward.

What should be included in your elevator pitch?

  • Your name
  • Your job title
  • Company name
  • What you company does
  • The market your company serves
  • How customers benefit from your product

* Each answer should be no more than one sentence.

Finally, at the end of your elevator pitch, you should always ask for the order.

  • Can you benefit, or is there someone you know that can benefit from our product or service?

Now, anytime someone asks what you do, you’ll be prepared. You will make a great impression. You will have put your best foot forward.


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